Potty Mouth: Urinals Warn Against Drunk Driving

"Hey you! Yeah, you – having a few drinks? Then listen up! Think you had one to many? Then it's time to call a cab or call a sober friend for a ride home. It sure is safer and a hell of a lot cheaper than a DWI. Make the smart choice tonight: don't drink and drive".

This is what men drinking at bars in Nassau County are going to be hearing soon. Is this a concerned friend or responsible bartender talking? No. It’s the urinal in the men’s room.

"There is no more of a captive audience than a man at a urinal" says
Dr. Richard Deutsch, the bioengineer who invented and patented the Wizmark Urinal Communicator, a plastic deodorizing recording device that will play the recording when censors reveal that the urinal has a visitor. "PSA messages have historically been bland with documented marginal impact. This will get people talking about the contents of a PSA message like never before,” he said.

The Nassau County Police Traffic Safety Division has initiated a pilot program to distribute the devices for free throughout the County. The program is to be funded by fines collected from DWI offenders.

A major proponent of the program has been Marge Lee, a DWI-crash survivor and director of DEDICATEDD, a grass roots DWI victims’ advocacy organization.

Venues eligible for the devices will include rest rooms in bars, restaurants, concerts, sports stadiums, highway road stops and schools.

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